Email with Marketo
Email Rutgers Alumni & Donors
What is Marketo?
Marketo is a marketing software used to communicate via email with Rutgers alumni and donors.
Who can use Marketo?
Marketo allows the Rutgers University Foundation (RUF) staff members, RUAA staff members, and trained university partners (academic schools and colleges) to create and send branded and data-safe communications directly to alumni and donors about Rutgers connections most meaningful to them. Rutgers alumni clubs and organizations do not have direct access but can request emails to be sent through the platform through the Rutgers alumni engagement team.
How do I get started?
Clubs & Groups
Club and Group volunteers can request email (at least 2 weeks in advance) through the broadcast request form.
Foundation and University Staff
To gain access to Makerto RUF and university staff must complete Marketo training, which includes completing a self-paced training module, an in-person training session, and practice exercises before given full access to the tool. By following these steps you can create, edit, test, approve, and send electronic communications. RUF and university staff can also request an email build from the Foundation Strategic Advancement Communications team. Click on the Request an Email button below.
Reporting Issues with Marketo
To report an issue with Marketo use the Marketo Help Request form.