Everyone has something they want to change. Employees want to change their boss’ minds, and leaders want to transform organizations. Salespeople want to win clients, and marketers want to change consumer behavior. Startups want to revolutionize industries, and nonprofits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? In this webinar, New York Times Best Selling Author, Jonah Berger, introduces a revolutionary change approach. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers and overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change and how you can change anything by mitigating them.
About the author: Dr. Jonah Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest-rated online course, and has published multiple New York Times bestsellers. He’s keynoted hundreds of events and frequently consults for organizations like Google, Apple, Nike, and the Gates Foundation. He’s been featured in NPR’s Marketplace, CBS This Morning, CNBC, USA Today, Fast Company Profile, Harvard Business Review, and The New York Times, to name a few.