As a 20-something vice president of marketing and business development for a credit union in Silicon Valley, Jason Vitug thought he had everything he could want: a six-figure salary, two cars, a motorcycle, and a closet full of designer clothing. But after being offered a promotion, Vitug NCAS’03, RBS’03 took inventory of his life. “I looked at everything I owned,” he says, “and realized that all the time I had spent working was represented by these things that I truly didn’t value.”
So he quit his job, sold everything, and began traveling around the world. His travels helped him understand that he valued visiting new places, learning about other cultures, and having new experiences rather than accumulating things. He also knew he wanted to help other millennials learn about personal finance and create goals that reflect what they want out of life. He created his website, Phroogal, in 2013 and wrote You Only Live Once (Wiley, 2016), a book about taking control of one’s personal finances.
Q: What is Phroogal and why did you start it?
A: I founded Phroogal to get people thinking about money in a different way. I want people to understand personal finance and how it can impact their ability to live their dream lifestyle. I started Phroogal as a personal finance blog and it has turned into a community of over 65,000 people who believe in talking about money more openly.